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Did You Know? Not Every Click Should Be an Event

More events don't always mean better data.

One of the biggest GA4 mistakes is tracking everything.

Just because you can track every button click doesn't mean you should.

Instead, focus on interactions that answer business questions, such as:

  • Newsletter signups

  • Contact form submissions

  • Purchases

  • Video engagement

  • Key navigation actions

A smaller set of meaningful events makes your reports easier to understand and your data more actionable.

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