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- Did You Know? Not Every Click Should Be an Event
Did You Know? Not Every Click Should Be an Event
More events don't always mean better data.
One of the biggest GA4 mistakes is tracking everything.
Just because you can track every button click doesn't mean you should.
Instead, focus on interactions that answer business questions, such as:
Newsletter signups
Contact form submissions
Purchases
Video engagement
Key navigation actions
A smaller set of meaningful events makes your reports easier to understand and your data more actionable.
Wondering if your analytics implementation follows best practices? Run a free scan with GA Auditor to discover the analytics technologies on your website and identify opportunities to improve your implementation.