150+ GA4 Audit Checks (Free Checklist)

I have put together something that a lot of GA4 users have been asking for:

A practical checklist of 150+ GA4 audit checks covering configuration, tracking, reporting, attribution, ecommerce, consent, and more.

This is not a generic “make sure GA4 is installed” checklist. It is designed to help you uncover the kinds of issues that quietly affect:

• Attribution

• Conversion tracking

• Reporting accuracy

• Revenue visibility

• Data trust

Some examples include:

• Events marked as Key Events accidentally

• Internal traffic filtering issues

• Missing consent mode configuration

• Broken ecommerce parameters

• Inconsistent event naming

• Unused custom dimensions

• Cross-domain tracking gaps

• Data retention settings

• Duplicate page_view events

• and many more…

You can download it here:
👉 Download the 150+ GA4 Audit Checklist

I also built a free tool called GA Auditor that helps identify many of these issues automatically. Give it a try, it is free.

If you use GA4 regularly, I think you’ll find both useful.

Thank you,
Anil Batra
Founder, Optizent and GA Auditor